• Two recent studies looked at the illusory truth effect.

• The effect describes our propensity to start believing untrue statements if they are repeated.

• The phenomenon is a universal bias linked to cognitive fluency but can be counterbalanced.

— Read on feedproxy.google.com/~r/bigthink/main/~3/meaJ5-uAVY4/repeating-lies-people-believe-true-studies

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