If self-uncertainty motivates people to identify with a group and internalize that identity as a key part of who they are, they need to be confident that they know exactly what the group’s identity is. When you need what you consider to be reliable and trusted sources of identity information, where do you turn? The first port of call are those who you believe are consensually viewed by the group to be its leadership—typically it is a person whose leadership position is also formalized.

 

www.scientificamerican.com/article/the-search-for-social-identity-leads-to-us-versus-them

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