A new study finds that a good story can increase the persuasiveness of weak facts, but it may actually decrease the persuasiveness of strong facts.

Previous psychological research on this subject has demonstrated that stories often result in more persuasion among listeners. But why this is so has been less clear. Is it because stories cause people to focus on the good aspects of a message and away from the negative? Or do stories disrupt people’s ability to process complex information?

www.bloglovin.com/blogs/psych-central-news-5092705/good-stories-may-strengthen-weak-facts-but-7069898437

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